Deugs Fashion, a story of thread.
From a Dakar atelier to the runways of Europe, the journey of a tailor who made fashion a bridge between two continents — and a tool for passing things on.
Serigne Ibra Fall
Born in Dakar in 1965, Serigne Ibra Fall trained in cutting from his teens. His apprenticeship took him to Côte d'Ivoire, Gabon, Nigeria, then France and the Emirates. Since 2001 he has worked at Hugo Boss in Metzingen, where he oversees prototype production.
In 2003 he founded his own line, “Deug's Fashion”, to create a new genre linking Africa and Europe. His collections — women, men and children — carry the mark of his signature: precise cutting, strong fabrics, hand finishing.
“A style that clearly carries the mark of his own hand.”About the house
What holds the house together.
The people behind the project.
Serigne Ibra Fall
Tailor and designer, in Dakar and at Hugo Boss.
Cyrus Naimi
Graphic and web designer, promotion of the designer.
Cornelia Zürcher Stalder
Zürcher Stalder house, management and textile coordination.
Theo Stalder
President of the Deugs4Kids association.
Introduce Deugs to your partners.
A couture house with a history, a recognisable textile signature and an impact model — for retailers, distributors and patrons in Africa, Europe and the Americas.
Indicative unit price: €50–70 per piece, of which 10–15% goes to the Dakar school.