From Dakar to Metzingen
The Deugs Fashion cut is born of a double schooling: the Dakar atelier and German rigour.
Serigne Ibra Fall learned to cut in Dakar, then sharpened his craft on a path that took him from Côte d'Ivoire to Gabon, from Nigeria to France. Since 2001 he has worked at Hugo Boss in Metzingen, where he oversees prototype production.
Two demands, one hand
From the Senegalese atelier he keeps a feel for cloth, hand-stitching, the small run. From the European houses he takes the precision of pattern-making, the set of a shoulder, the cleanliness of a finish. The meeting of these two schools yields an unmistakable cut: frank, structured, never rigid.
The prototype, then the piece
Each model is conceived as a prototype, tested before it is developed. This culture — inherited from the luxury industry — lets the house produce little but well, and keep most of the value creation in Senegal.