Couture house — Dakar, since 2003
Bespoke,
woven between Dakar
and the world.
Founded by Serigne Ibra Fall, a Dakar tailor trained in the Hugo Boss ateliers, Deugs Fashion dresses women, men and children with an elegance where European cutting meets the fabrics of Africa.
The house's architecture
Three lines, one signature.
A shared language — the clean cut, the fabric that tells a story — reimagined for every generation. Explore each line in detail.
The House
A needle, a conviction.
Trained in cutting in Dakar, then in Côte d'Ivoire, Gabon, France and the Hugo Boss ateliers, Serigne Ibra Fall brings two worlds together: the rigour of the European tailor and the textile memory of Africa.
“The maximum of value creation must stay in Senegal.”Deugs Fashion
The cause — Deugs4Kids
Dress today, pass on tomorrow.
A share of every piece sold — 10 to 15% — funds Deugs4Kids, the association building a fashion and training school in Dakar. To buy Deugs is to dress a silhouette and open a classroom.
Dakar
Cutting and sewing atelier, in Senegal
Small runs
Limited pieces, hand finishing
10–15%
Of every sale for the Dakar school